WHY STRATEGIC ALLIANCES ARE IMPORTANT TO COMPANY GROWTH

Why strategic alliances are important to company growth

Why strategic alliances are important to company growth

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There are different joint venture techniques, each fit for a particular function. Here's all you have to know.

For decades, joint ventures in international business have actually culminated in equally helpful outcomes, and entities such as Geely and Concordium's recent joint venture is a fine example on this. There are lots of reasons companies go into joint ventures however potentially the most crucial of which is to take advantage of resources and access expertise that one company might be missing out on. For example, one business might have excellent marketing and distribution channels however lacks a structured production center. By partnering with a business that has a reputable production process, both entities benefit greatly. Another reason why JVs are popular is the truth that companies share costs and risks when embarking on a joint venture. This makes the collaboration more appealing as both entities would share the expense of labour and advertising, and they both take advantage of lower production expenses per unit by leveraging their abilities and integrating knowledge.

There's a long list of joint ventures that covers different sectors and companies around the world, a few of which have actually culminated in the creation of the world's most successful companies. That said, there are various types of joint ventures and choosing the best one greatly depends upon the goals of the entities involved and the nature of their respective organisations. For example, project-based joint ventures are a type of partnership that combines 2 entities from various backgrounds to reach a shared objective. This could be a JV between a commercial entity and a university or short-term collaboration between an entrepreneur and a federal government such as Farhad Azima and Ras Al Khaimah's joint venture. Vertical joint ventures are also another popular vehicle for expansion as these bring together 2 entities that co-exist in the exact same supply chain like buyers and suppliers, and they provide increased development opportunities for both parties.

Company growth is an auspicious objective that any entrepreneur considers at some point throughout their career, nevertheless, it can be an extremely difficult and expensive process. It is for these factors that some business owners go with joint ventures when attempting to get into brand-new markets and territories. Launching a world-class joint venture such as Telkom Indonesia and Telstra's joint venture can considerably increase the possibilities of success as partners pool their resources and connections in an attempt to maximise performance. For example, a company wanting to expand its distribution to brand-new markets and areas can gain from partnering with local businesses. In this manner, it can gain from an already existing regional distribution network, not to mention having access to knowledge and proficiency on the target market. Beyond this, policies in particular jurisdictions restrict access to foreign companies, meaning that a JV contract with a regional entity would be the only method to gain access.

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